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Watches

Singapore brand Delugs to launch wrist strap for Audemars Piguet x Swatch Royal Pop watch

Delugs' rubber and leather strap prototypes for the Audemars Piguet x Swatch Royal Pop pocket watch.
Delugs' rubber and leather strap prototypes for the Audemars Piguet x Swatch Royal Pop pocket watch.

Viewpoint

From Royal Oak to Royal Pop: Swatch, Audemars Piguet and the art of affordable luxury

Shoppers looking at the Royal Pop watch collection, a collaboration between Swatch and Audemars Piguet, at the Swatch ION Orchard outlet on May 16, 2026. ST PHOTO: BRIAN TEO
Shoppers looking at the Royal Pop watch collection, a collaboration between Swatch and Audemars Piguet, at the Swatch ION Orchard outlet on May 16, 2026. ST PHOTO: BRIAN TEO

Swatch blames shopping centres for ‘problems’ with Royal Pop watches launch

People camp out outside of a Swatch store at Times Square in New York.
People camp out outside of a Swatch store at Times Square in New York.

Swatch-Audemars Piguet watches flipped for as much as $32,000 for entire set

A full set of the eight Royal Pop models fetched more than US$25,000 (S$32,000) on live marketplace StockX on May 17.
A full set of the eight Royal Pop models fetched more than US$25,000 (S$32,000) on live marketplace StockX on May 17.

While You Were Sleeping: 5 stories you might have missed, May 17, 2026

The suspect, a man in his thirties, was arrested, police said.
The suspect, a man in his thirties, was arrested, police said.

Scuffles from Europe to New York as Swatch sale descends into chaos

People camping out in line outside the Swatch store in Times Square, New York, ahead of the May 16 release of the Audemars Piguet x Swatch Royal Pop watch.
People camping out in line outside the Swatch store in Times Square, New York, ahead of the May 16 release of the Audemars Piguet x Swatch Royal Pop watch.

Some Swatch stores cancel Audemars Piguet-Swatch sale as crowds surge

Shoppers at the Audemars Piguet x Swatch “Royal Pop” launch at ION Orchard on May 16. Swatch said its VivoCity store would remain closed on May 16 in view of public safety considerations.
Shoppers at the Audemars Piguet x Swatch “Royal Pop” launch at ION Orchard on May 16. Swatch said its VivoCity store would remain closed on May 16 in view of public safety considerations.

Only a handful manage to purchase Audemars Piguet x Swatch watches; VivoCity store shuts for the day

More than 100 shoppers queueing outside Ion Orchard ahead of the launch of the Royal Pop watch collection, a collaboration between Swatch and Audemars Piguet, on May 16.
More than 100 shoppers queueing outside Ion Orchard ahead of the launch of the Royal Pop watch collection, a collaboration between Swatch and Audemars Piguet, on May 16.

Long queues at Ion Orchard and MBS ahead of Audemars Piguet x Swatch Royal Pop launch

The queue (left) for the Audemars Piguet x Swatch release near Bayfront MRT Station at 8pm on May 15.
The queue (left) for the Audemars Piguet x Swatch release near Bayfront MRT Station at 8pm on May 15.

Audemars Piguet-Swatch watch has fans in the US camping outside for days

Dubbed the “Royal Pop” watch when it was first teased on Instagram, the pocket watch will be offered in a medley of colour combinations across eight models.
Dubbed the “Royal Pop” watch when it was first teased on Instagram, the pocket watch will be offered in a medley of colour combinations across eight models.

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MDDI (P) 046/10/2025. Published by SPH Media Limited, Co. Regn. No.202120748H. Copyright © 2026 SPH Media Limited. All rights reserved.