Singapore hotel industry making room for more ‘bleisure’ travellers in 2024

Bleisure visitors – business travellers taking a work and leisure trip – helped buoy Singapore’s hotel industry in 2023. ST PHOTO: SHINTARO TAY
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SINGAPORE - Get used to the word “bleisure”. It may sound like slang that grates on language purists, but the portmanteau of business and leisure describes a travel trend that is music to Singapore hoteliers’ ears.

Bleisure visitors – business travellers who come here with their spouses and make it both a work and leisure trip – helped buoy Singapore’s hotel industry in 2023 and are set to continue doing so into 2024.

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