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The rise and rise of Singapore’s Formula One Grand Prix
The crown jewel in Singapore’s international events calendar remains an attractive magnet for business, talent and tourism.
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The Singapore Grand Prix remains one of the biggest marketing exercises for the country.
PHOTO: ST FILE
Samer Elhajjar
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Back in 2020, as the world was grappling with the onset of a deadly global pandemic, one of the biggest casualties was live sporting events.
A raging Covid-19 threatened business models requiring throngs of spectators to gather at crowded places. With public health risks persisting amid an uncertain economic outlook, the Tokyo Olympics, the United States’ National Basketball Association (NBA) and English Premier League struggled to find their footing.
