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AI is threatening the giants of consulting
The technology opens the door for smaller players to challenge the Big Four.
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For decades, consulting has been dominated by a handful of giant firms, like PwC, Deloitte, McKinsey, and KPMG.
PHOTOS: KUA CHEE SIONG, PIXABAY, REUTERS, JASON QUAH
Ellesheva Kissin
It all started with a chicken shop deal. When Mr Mark Bunker read about the founders of a UK fast-food chain walking away with a small fortune after a private equity deal, he felt something close to envy. “It can’t be that difficult,” he recalls thinking.
But Mr Bunker was a Deloitte senior advisory partner, not a chef. Launching a new advisory firm capable of competing with the huge incumbents was widely considered impossible. Scale was everything in consulting.
