Methodology

Any company with at least 200 staff is eligible for the ranking. Global data firm Statista pre-researched an initial list of more than 2,000 employers using industry lists, employer databases and desk research. To capture other eligible businesses that are not part of the initial list, the question on the name of one’s employer is an open-ended one.

Employers were grouped into one of the following 27 industries:

1. Construction
2. Oil & Gas Operations, Mining and Chemicals
3. Utilities
4. Engineering, Manufacturing
5. Automotive (Automotive & Suppliers)
6. Aerospace & Defence
7. Drugs & Biotechnology
8. Semiconductors, Electronics, Electrical Engineering, Technology Hardware & Equipment
9. Healthcare Equipment & Services
10. Packaged Goods
11. Food, Soft Beverages, Alcohol & Tobacco
12. Transportation & Logistics
13. Banking & Financial Services
14. Insurance
15. Telecommunications Services, Cable Suppliers
16. IT, Internet, Software & Services
17. Professional Services
18. Media & Advertising
19. Business Services & Supplies
20. Real Estate
21. Government Services
22. Education
23. Healthcare & Social
24. Retail & Wholesale
25. Clothing, Shoes, Sports Equipment
26. Restaurants & Food Services
27. Travel & Leisure

To facilitate evaluations of one’s own employer and other employers within one’s industry, Statista conducted the survey anonymously through online access panels. Online access panels are provided by professional survey companies and often used in consumer research to reach out to specific target groups. Participants register and are invited to take part in surveys, for which they qualify according to their socio-demographic data. For the employer study, participants with diverse socio-demographic backgrounds were invited, with which a representative sample of employees working part-time or full-time for large companies in Singapore could be generated.

In addition to the online access panels, eligible employees were also invited via The Straits Times' website to participate during the field phase (September to end of October 2023), and thousands were directed to complete the online survey on Statista's platform. The final sample comprised over 14,000 employees.

In total, more than 220,000 recommendations were evaluated. The evaluation was based on two distinct criteria:

Direct recommendations:

Respondents were asked to rate their willingness to recommend their employer to friends and family. The responses were graded on a scale from 0 to 10, where 0 means "I wouldn’t recommend my employer under any circumstances" and 10 means "I would definitely recommend my employer".

Indirect recommendations:

Employees were also asked about their willingness to recommend other employers within their industry. Respondents were shown an industry list of pre-researched employers and asked to give an opinion on those that stood out, either positively or negatively (Response options: "would recommend", "would not recommend", "no opinion")

Employers received a calculated score based on the direct and indirect recommendations, with a greater weighting given to direct recommendations. If available, their score from the previous year was also included with a small weighting. Finally, they were ranked based on their total score.

Scores can theoretically reach a maximum of 10 and a minimum of 0. Companies' scores within the ranking lie between 8.82 and 6.91. The scores of the 250 awarded companies are above average and constitute the best 11 per cent of eligible companies in the basic list.

For the purpose of further analyses and editorial input, respondents were asked over 40 questions.

They could rate their employer on various aspects of their job (from salary and work-life balance to potential for development), their work environment (colleagues and superiors, and equipment) as well as the reputation of their employer (image and growth). The rate of agreement/disagreement regarding the statements was measured on a five-point Likert scale.

About Statista R:

Statista R is a world leader in the creation of company, brand and product rankings and top lists, based on comprehensive market research and data analysis. With a team of over 100 expert analysts and in cooperation with more than 40-high profile media brands across all continents, Statista R creates transparency for consumers and business decision-makers, and helps companies build trust and recognition across a plethora of industries and product categories. Visit r.statista.com for further information about Statista R and its rankings. ​

Statista R is a division of Statista. The leading data and business intelligence portal provides an extensive collection of statistics, reports and insights on over 80,000 topics from 22,500 sources in 170 industries. Find out more at statista.com