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Local content, global consequences: Apple’s battle to sell its latest phone in Indonesia

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An Apple iPhone 16 Pro Max is displayed in a store ahead of the launch of sales of the new iPhone 16 series smartphones, in Moscow, Russia September 20, 2024. REUTERS/Evgenia Novozhenina

Apple has reportedly increased its offer to invest in Indonesia by almost tenfold to US$100 million (S$133 million).

PHOTO: REUTERS

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- The back and forth between Apple and Indonesia over the sale of the latest iPhones is testing the allure of the archipelago, as observers note how the protracted dispute highlights the difficulties investors face in doing business in South-east Asia’s largest country.

On Nov 19, Bloomberg reported that Apple has increased its offer to invest in Indonesia by almost tenfold to US$100 million (S$133 million) – the American tech titan’s latest move to persuade

the country to lift its ban on iPhone 16

, which was

launched in September worldwide

.

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