SINGAPORE – With more than 100 million pairs of shoes sold worldwide, Chinese footwear brand Duozoulu was a “shoe-in” for success here.
Founded in 2016 by former Chinese national youth table tennis player Tong Jie, Duozoulu – which translates to “walk more” – has found widespread success in China, with more than 300 physical stores. Online, it is a cult favourite among users of social media platform Xiaohongshu and microblogging site Weibo.
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