Power puff: Has the puffy bag craze reached its peak in Singapore?

Although it started out as a stationery brand, home-grown The Paper Bunny, co-founded by Ms Jaime Lee and her husband, Mr Justin Tan, has become known for its puffy bags that draw long queues on launch days. ST PHOTO: NG SOR LUAN
Amanda Chai
Correspondent
Updated
Mar 28, 2024, 06:23 PM
Published
Mar 28, 2024, 12:30 PM
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SINGAPORE – How do you spot a Singaporean woman overseas?

Most likely by the puffy bag slung around her body, from home-grown labels The Paper Bunny (TPB) or Beyond The Vines.

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MCI (P) 066/10/2023. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2024 SPH Media Limited. All rights reserved.

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