Singapore food brands tickling taste buds in the US as appetite for local flavours grows

Bhavani Foods managing director Sreenivas Saba said a large segment of Americans are interested in trying foods from different parts of the world, including Singapore. PHOTO: LIANHE ZAOBAO FILE
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SINGAPORE - Some of Singapore’s food manufacturing brands are expanding to the United States as consumers there develop a palate for the Republic’s culinary flavours.

Household names such as Prima Taste and Khong Guan are among those selling their products via local supermarket chains and e-commerce platforms in the US, as appetite for Singapore cuisine grows.

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