News analysis

H&M boycott: When China protests with its purse

China's Communist Youth League has accused the fashion retailer H&M of "boycotting" cotton produced in the Xinjiang region, sparking a call by Chinese netizens to boycott the Swedish company. Multinational businesses in China often tread a fine line
China's Communist Youth League has accused the fashion retailer H&M of "boycotting" cotton produced in the Xinjiang region, sparking a call by Chinese netizens to boycott the Swedish company. Multinational businesses in China often tread a fine line in order to operate in the world's largest consumer market of 1.4 billion people. PHOTO: BLOOMBERG
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Amid calls last week for a boycott by Chinese Internet users, fashion brand H&M suddenly found its online stores had been taken off shopping platforms in China and its outlets could no longer be found on Chinese map applications.

China is the firm's fourth largest market - after Germany, the United States and Britain.

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A version of this article appeared in the print edition of The Sunday Times on March 28, 2021, with the headline H&M boycott: When China protests with its purse. Subscribe