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H&M boycott: When China protests with its purse
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China's Communist Youth League has accused the fashion retailer H&M of "boycotting" cotton produced in the Xinjiang region, sparking a call by Chinese netizens to boycott the Swedish company. Multinational businesses in China often tread a fine line in order to operate in the world's largest consumer market of 1.4 billion people.
PHOTO: BLOOMBERG
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Amid calls last week for a boycott by Chinese Internet users, fashion brand H&M suddenly found its online stores had been taken off shopping platforms in China and its outlets could no longer be found on Chinese map applications.
China is the firm's fourth largest market - after Germany, the United States and Britain.
